By Shubham Kumar
What if you could walk inside a Louis Vuitton workshop in Asnières, see where jewellery is designed at Tiffany & Co. or discover places that are normally closed to the public?
This is what makes Les Journées Particulières interesting.
Since 2011, LVMH has been opening the doors of its Maisons and inviting people to see what happens behind the products we usually see in stores. It is completely free, and the focus is not only on the brands, but on the people, skills and craftsmanship behind them.
The response to the 2026 edition has already been huge. During the first booking wave, around 17,000 people connected to the website at the same time, and most venues were fully booked within minutes.
This year, the sixth edition takes place on 16, 17 and 18 October 2026, under the theme “At the Source of Dreams.”
It will bring together 45 Maisons across 71 venues in 13 countries, from Paris and Shanghai to New York and Cape Town.
Some of the places opening their doors include the Louis Vuitton Family House in Asnières, La Galerie Christian Dior Couture in Paris, La Maison LVMH in Shanghai and the Tiffany & Co. Jewelry Innovation & Design workshopin New York. In Cape Town, Belmond’s Mount Nelson will also open to visitors for the first time.
For me, the most interesting part is the opportunity to see craftsmanship up close. Luxury products can look perfect and almost distant when we see them finished, but entering an atelier changes that. You begin to understand the time, skill and people behind what is being created.
That is what Les Journées Particulières really offers: a chance to see luxury at the source, before it becomes a finished product.
If you missed the first booking wave, additional bookings will open on 28 and 30 September.
