Artificial intelligence is changing the way people work. Tasks that once required hours of research, writing, analysis, and organisation can now be completed in minutes. For many professionals, this creates an understandable question: if technology can increasingly perform the skills we have spent years developing, what will remain uniquely valuable about human work? The answer may not simply be knowledge. Knowledge is becoming easier to access. Technical skills can also change quickly, and many routine tasks can now be automated or supported by AI. What may become increasingly valuable is the ability to make judgments, develop a point of view,…

Louis Vuitton is continuing to make a stronger statement in the world of high watchmaking. The Maison has announced that three Louis Vuitton creations have been selected for the Grand Prix d’Horlogerie de Genève 2026, alongside a creation from DANIEL ROTH. Often considered one of the most important awards in contemporary watchmaking, the GPHG celebrates exceptional design, mechanical innovation and traditional craftsmanship.   The Escale Worldtime Flying Tourbillon has been nominated in the Tourbillon category, while the Tambour Taiko Arty Automata has been selected in Artistic Crafts. The LVDB-03 Sympathique Louis Varius, created with independent Swiss watchmaker De Bethune, has also been nominated in the Mechanical Clock category.  …

Most businesses are built around a simple idea: tell people what your product does and why they should buy it. Luxury works differently. A luxury brand cannot rely only on features, function, or price. A customer does not need another handbag, watch, fragrance, or jacket. What makes them want one particular product is something less rational. It is desire. This is why some of the world’s strongest luxury brands have mastered the art of saying less.The goal is not simply to get attention.Attention is temporary. Desire can last much longer. They do not explain everything. They do not always make…

Everyone wants to know how to build a career in luxury. They study brands, improve their CVs, learn marketing tools, follow fashion news, and prepare for interviews. These things matter. But they are rarely enough to explain why some people become truly valuable in luxury while others remain interchangeable. Former LVMH North America Chairwoman Pauline Brown offers an interesting answer: develop your taste. Taste, however, is not simply knowing expensive brands or following the latest fashion trends. It is the ability to recognise what feels right, understand why it works, and develop a point of view. In luxury, this ability…

Tiffany & Co. has introduced a new interpretation of one of its most imaginative high jewelry creations. The Rainbow Bird on a Rock takes the House’s iconic Bird on a Rock into a more adventurous world of colour, unusual materials and sculptural design. Rare gemstones are combined with inventive enamel, carved stone and unexpected textures, creating pieces that feel as much like miniature works of art as traditional high jewelry. At the centre of the collection is a spectacular bird composed of diamonds, black mother-of-pearl, a Tahitian pearl and rubies. Perched beneath it is an extraordinary oval cabochon rubellite weighing more than…

BSK For decades, Serpenti has been one of Bvlgari’s most recognisable signatures. The serpent has appeared across the Maison’s jewellery, watches and accessories, becoming closely associated with its identity. Now, Bvlgari is taking Serpenti beyond the product itself and into the spaces where people travel, relax and spend their time. At Bvlgari Resort Bali, the resort’s main pool has been reintroduced as the Serpenti Pool Club. The motif is carried through the space’s design language, colours and details, bringing one of Bvlgari’s strongest brand codes into the resort environment. Set within Bali’s lush landscape, the club combines the idea of Italian…

For decades, fragrance marketing revolved around ingredients. Brands celebrated rare flowers, precious woods, and master perfumers to explain what made a perfume special. While those elements still matter, many beauty brands are beginning to tell a different story one that focuses less on what a fragrance contains and more on how it makes people feel. Kylie Jenner’s new Mood Stones collection reflects that shift. Rather than introducing three perfumes for different occasions, the collection presents three different emotional experiences. Cashmere Muse is soft and comforting, Blush Wood is warm and romantic, and Velvet Brew is bold and confident. Kylie explained that she wanted the collection to represent her…

Luxury sneakers have become bigger, bolder, and heavier over the past decade. Oversized soles and statement logos have often defined the category. The LV Drop 300 suggests that Louis Vuitton is moving in a different direction. Instead of making a louder sneaker, the House has focused on making a lighter one. Named after its weight of just over 300 grams, the LV Drop 300 combines a retro running silhouette with modern engineering. Designed under Pharrell Williams’ creative direction, the sneaker blends lightweight materials, ergonomic construction, and subtle Louis Vuitton signatures into a shoe built for everyday wear. Where Design Meets Engineering What caught…