• culture
    Luxury

    Why Cultural Literacy Matters More Than Following Trends

    September 7, 2026 - By 

    In fast-moving industries such as fashion, luxury, marketing, and design, it is easy to believe that staying informed means following everything that is happening right now. Social media makes this even more intense. Every day brings a new collection, campaign, creator, trend, collaboration, or cultural conversation. Keeping up can feel like an essential part of being relevant. But following trends and understanding culture are not the same thing.Trends tell us what is currently attracting attention. Cultural literacy helps us understand why. This difference matters because trends are temporary. They can appear quickly and disappear just as fast. Culture, however, is…

  • Why Voice Still Matters in Fashion- bof
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    Why Voice Still Matters in Fashion

    January 10, 2026 - By 

    What 20 Years of the Influencer Economy Taught Me About Voice, Luxury, and Losing the Plot I watched Examining 20 Years of Fashion’s Influencer Economy expecting another familiar conversation about authenticity, platforms, and content. Instead, it felt like a quiet reckoning with how fashion media, influence, and luxury slowly drifted away from their original meaning. What stayed with me most was how unintentional the influencer economy really was at the beginning. Early fashion bloggers were not building brands or chasing monetisation. They were writing because they had no access, no permission, and no stake in the system they admired from a distance.…