• Home - Recommended

    Balmain Names Antonin Tron as Creative Director

    Balmain has announced the appointment of Antonin Tron as its new Creative Director, effective immediately. He succeeds Olivier Rousteing, who led the house for 14 transformative years. Tron will debut his first collection at Paris Fashion Week in March 2026, presenting the Fall/Winter 2026 line. A New Chapter for Balmain Antonin Tron, 41, studied at the Royal Academy of Fine Arts Antwerp and has worked with Louis Vuitton, Givenchy, Balenciaga, and Saint Laurent before launching his own label, Atlein, in 2016. His work with fluid draping, sculptural silhouettes, and made-in-France craftsmanship has earned quiet admiration in the industry. Balmain’s CEO Matteo Sgarbossa describes Tron’s appointment as a return to the maison’s core philosophy, echoing…

  • Home - Journal - Luxury

    What Does Luxury Mean in Today’s World?

    In an age of fast consumption and constant reinvention, the idea of luxury is quietly transforming. What was once defined by price, prestige, and exclusivity is now being redefined by meaning, purpose, and human connection. For decades, luxury stood for the rare and unattainable an emblem of perfection crafted for the few. But today’s world has shifted. The true value of a product or experience no longer lies only in what it costs, but in why it exists, how it’s made, and who it touches. Modern luxury is becoming less about showing and more about feeling. It’s about timeless craftsmanship, ethical creation, and emotional resonance. A hand-stitched…