A New Shift in How We Browse Generative AI is changing the way fashion and luxury brands speak to customers online. It has moved from being a background tool to becoming part of how people discover, understand and decide what to buy. Today’s consumers do not want filters and endless product grids. They want clear guidance, natural conversation and simple answers to their questions. AI is shaping this new behaviour. A customer can ask “What should I wear to a winter wedding in Paris” and receive a curated set of options in seconds. This makes the browsing experience feel more…