Reworking the Archive, Rethinking Scale Zara’s partnership with John Galliano introduces a different way of thinking about collaboration in fashion. It is not built around a single collection or a moment of visibility. It unfolds over time, from 2026 to 2028, with the first release expected in September 2026. The structure itself suggests intention. This is a project designed to evolve rather than appear. What defines it most clearly is its starting point. Galliano is not designing from nothing. He is working with Zara’s archive. Zara carries nearly fifty years of design history. Instead of treating that history as something…

What’s Changing in the Global Market? The beauty industry in 2026 is growing fast, but the way it grows is changing. Global revenues are expected to cross 670 billion dollars, yet success is no longer driven by viral trends or social media hype. Consumers now want products that are effective, science-backed, and meaningful. From Hype to Proven Results People are becoming more careful about what they buy. Instead of flashy marketing, they look for clinical proof and visible results. The idea of “anti-aging” is fading. Brands now focus on improving long-term skin and hair health, helping consumers maintain a youthful…

For 2026, Ruinart has invited Japanese artist Tadashi Kawamata to be part of its ongoing project, Conversations with Nature. This series reflects the Maison’s desire to stay connected to the natural world and to explore that relationship through contemporary art. Kawamata is known for his installations made from wood and reclaimed materials. His work is usually created directly within a space, responding to its architecture, climate, and surroundings. Rather than placing art into a location, he builds something that grows out of it. The project begins in Paris, where two artworks are being unveiled at the Palais de Tokyo. It…

Amouage reported a 66% revenue increase in 2025, marking one of the strongest growth years in the brand’s history. For a house known more for intensity than scale, this figure is not just impressive. It is strategic. The growth was largely driven by its high-concentration Exceptional Extraits collection and the expansion of its directly operated global boutiques. Both moves reflect a clear understanding of where luxury fragrance is heading. The Rise of High-Concentration Perfume Amouage has always been associated with richness and depth. The launch of the Exceptional Extraits line intensified that identity. These are higher-concentration versions of existing compositions, designed for greater…

House of Dior | The BoF Podcast”  Today I listened to Jonathan Anderson on Refashioning the House of Dior on the BoF Podcast and it left me thinking deeply about fashion, craft, and creative transformation. From the very beginning, Imran Ahmed sets the scene Jonathan Anderson has just shown his first couture collection for Dior, and it’s one of the most anticipated creative moments this year. Right away I sensed the weight of history behind this moment not just a show, but a culmination of a decade-long journey from JW Anderson to Dior. As Jonathan speaks, what stands out most is how honest and human he…

Sewing as a Living System For his first Haute Couture collection at Christian Dior, Jonathan Anderson approaches couture not as a fixed inheritance, but as a living system. One that thinks, adapts, and remains open to questioning. Rather than positioning couture as a ceremonial summit, Anderson treats it as an active laboratory, a space where ideas, materials, and gestures remain in continuous exchange. This debut does not announce itself loudly. It proposes itself quietly. What if couture were not about preservation, but perception. What if sewing itself became a way of reading the present. Anderson’s couture feels less like an inauguration and more…

High fashion often looks forward. This season, Schiaparelli looked backward, toward absence, loss, and memory. For its Paris couture presentation, the house drew inspiration from one of the most unusual chapters in French cultural history: the jewels of the Louvre that vanished, were scattered, or exist today only through archives and imagination. Rather than reconstructing historical objects literally, Schiaparelli treated the idea of the “lost jewel” as a conceptual starting point. What does it mean when an object that once symbolized power, ritual, or beauty no longer exists in material form, yet continues to shape cultural memory? Couture became the medium to explore that…

 (1932–2026) Valentino Garavani passed away on January 19, 2026, at the age of 93, in Rome. He died at his residence, surrounded by loved ones. With his passing, fashion loses one of its most enduring figures, a designer who shaped elegance for more than half a century and gave Italian couture a singular, global voice. Founded in Rome in 1960, the House of Valentino became synonymous with refinement, discipline, and beauty. Garavani’s work never relied on provocation or noise. Instead, it spoke through proportion, fabric, and a deep respect for craft. His gowns carried a quiet authority, precise in construction…