What This Leadership Move Means for the Brand Diesel has appointed Andrea Rigogliosi as its new Chief Executive Officer. The decision comes at a time when the brand is enjoying renewed cultural visibility and a clearer creative identity, shaped by the work of Glenn Martens. Rather than indicating a shift in direction, this appointment suggests something more measured. Diesel is not redefining itself. It is reinforcing the structure around a direction that is already in place. A Leadership Change Focused on Stability Rigogliosi’s appointment is significant because he comes from within OTB Group, Diesel’s parent company. OTB is known for promoting internal leadership when a…