• Luxury

    Why LVMH Is Betting on Niche Fragrance

    LVMH’s investment arm, LVMH Luxury Ventures, has taken a minority stake in BDK Parfums, one of France’s fastest-rising niche fragrance houses. It is a small deal on paper, but a very telling one. Luxury groups rarely move without strategy, and this investment signals where the next wave of beauty growth is coming from. BDK has grown quickly since its founding in 2016. The maison has expanded into 45 markets, posted double-digit annual growth, and built a strong reputation across Europe for modern storytelling and textured, emotional scents. What stands out is how grounded it remains in Parisian perfumery, while building…

  • Luxury

    Gérald Genta Gentissima Oursin 41

    Blue and Green Meteorite Editions Gérald Genta’s most radical ideas often sat outside the mainstream of traditional watchmaking, and the new Gentissima Oursin 41 proves how relevant that spirit still is today. The piece returns to one of Genta’s boldest concepts from the 1980s and rebuilds it with the precision and technical confidence of La Fabrique du Temps Louis Vuitton. At first glance, the Oursin feels like sculpture rather than watchmaking. But the closer you look, the more you realise how carefully each detail has been engineered. A Design Rooted in Experimentation The original Oursin challenged the idea of form…

  • Luxury

    Wooyoungmi: Defining the Language of Korean Luxury

    In Seoul, Wooyoungmi has opened its first standalone flagship a new chapter for the brand that shaped Korea’s global fashion identity. Founded by Youngmi Woo, known as Madame Woo, Wooyoungmi has always stood for quiet strength, structure, and precision. When she presented her first collection in Paris in 2002, few expected a Korean designer to redefine men’s tailoring on the global stage. Yet she did through form, clarity, and belief in craftsmanship. The new Itaewon flagship feels like a homecoming. Before the opening, a traditional gosa ceremony was held a Korean ritual for luck and renewal. It reflected exactly what the moment meant: respect for heritage, hope for…

  • Journal - Luxury

    Olivier Rousteing Leaves Balmain

    After 14 years, Olivier Rousteing is stepping down as Creative Director of Balmain  closing one of the most defining chapters in modern French fashion. When he took over the house in 2011 at just 25, Rousteing became one of the youngest creative leaders in Paris since Yves Saint Laurent and the first Black designer to lead a major French maison. His arrival marked the beginning of a new conversation in fashion: one that embraced diversity, inclusivity, and modernity without losing touch with heritage. A Decade of Transformation Rousteing gave Balmain a new voice confident, emotional, and deeply connected to culture. He understood that…

  • Journal - Luxury

    Luxury is adapting in the US and China.

    I recently joined The Luxury Lowdown Act: How the U.S. and China by Vogue Business, hosted by Maliha Shoaib and Hilary Milnes As global trade tensions ease and consumer confidence begins to recover, the luxury industry is entering a new phase of recalibration. Experts unpacked how brands are adapting to a shifting trade landscape especially across the United States and China, the two most influential markets for luxury today. A More Stable Trade Climate After years of uncertainty, tariff relief in China is giving brands breathing room to plan ahead. While smaller labels remain cautious about cost exposure, major houses like LVMH, Kering, and Hermès…

  • Home - Journal - Luxury

    What Does Luxury Mean in Today’s World?

    In an age of fast consumption and constant reinvention, the idea of luxury is quietly transforming. What was once defined by price, prestige, and exclusivity is now being redefined by meaning, purpose, and human connection. For decades, luxury stood for the rare and unattainable an emblem of perfection crafted for the few. But today’s world has shifted. The true value of a product or experience no longer lies only in what it costs, but in why it exists, how it’s made, and who it touches. Modern luxury is becoming less about showing and more about feeling. It’s about timeless craftsmanship, ethical creation, and emotional resonance. A hand-stitched…