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    Gérald Genta Gentissima Oursin 41

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    Why Soldes Offer the Most Trustworthy Discounts in France

    Every year, shoppers in France enter two very different discount seasons: the global wave of Black Friday and the traditional French soldes. Both promise deals, but only one is backed by a strict legal framework that protects consumers and guarantees real value. For anyone living in France or shopping online from abroad, understanding the difference is essential. The French Approach to Discounts Unlike most countries, France controls its discount culture through a regulated system of seasonal sales known as soldes. These happen twice a year, in winter and summer, and form the backbone of the country’s pricing and stock-clearing strategy.…

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    The State of Fashion 2025: A New Reality for Fashion and Luxury

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    How Generative AI Is Redefining E-Commerce Storytelling

    A New Shift in How We Browse Generative AI is changing the way fashion and luxury brands speak to customers online. It has moved from being a background tool to becoming part of how people discover, understand and decide what to buy. Today’s consumers do not want filters and endless product grids. They want clear guidance, natural conversation and simple answers to their questions. AI is shaping this new behaviour. A customer can ask “What should I wear to a winter wedding in Paris” and receive a curated set of options in seconds. This makes the browsing experience feel more…

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    Balmain Names Antonin Tron as Creative Director

    Balmain has announced the appointment of Antonin Tron as its new Creative Director, effective immediately. He succeeds Olivier Rousteing, who led the house for 14 transformative years. Tron will debut his first collection at Paris Fashion Week in March 2026, presenting the Fall/Winter 2026 line. A New Chapter for Balmain Antonin Tron, 41, studied at the Royal Academy of Fine Arts Antwerp and has worked with Louis Vuitton, Givenchy, Balenciaga, and Saint Laurent before launching his own label, Atlein, in 2016. His work with fluid draping, sculptural silhouettes, and made-in-France craftsmanship has earned quiet admiration in the industry. Balmain’s CEO Matteo Sgarbossa describes Tron’s appointment as a return to the maison’s core philosophy, echoing…

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    LVMH Accelerates Its Expansion in China as Luxury Demand Rebounds

    LVMH is deepening its presence in China with a major retail expansion set for December 2025. The group will open new multi-story flagship stores for Louis Vuitton, Dior, Tiffany & Co., and Loro Piana in Beijing’s Taikoo Li Sanlitun, marking one of its most significant launches in recent years. The location, developed by Swire Properties, has seen strong post-pandemic recovery, becoming a benchmark for luxury retail in Asia. This expansion underscores LVMH’s confidence in the market’s long-term potential and its strategic timing could not be more deliberate. A Market in Recovery After a challenging 2024, when China’s luxury sales fell by nearly 20…

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