Hello. I’m Shubham Kumar.
Welcome to my journal at BSK.
Here, I write about luxury, sustainability, and craftsmanship and share insights into luxury brands, fashion houses, and market trends that are shaping the modern world of beauty and refinement.
This space is where I explore how luxury is evolving. I study how it is made, what it means to people today, and how it connects creativity, responsibility, and emotion.
I have always been deeply drawn to luxury goods from fine jewelry and watches to handbags and ready-to-wear fashion. Each piece carries a story of design, skill, and culture. Through this journal, I aim to understand those stories more deeply and share how craftsmanship, sustainability, and innovation together define the future of luxury.
What You’ll Find Here
• Editorial essays on what luxury means today and where it is heading.
• Insights and analysis on what is happening inside global luxury and fashion houses.
• Stories on craftsmanship and heritage, highlighting artisans, techniques, and timeless design.
• Sustainability topics, exploring how the industry is moving toward more responsible production.
• Reflections on luxury products, from jewelry and watches to handbags and fashion.
Why This Journal Exists
This is not a news site or a marketing page. It is a personal space to think, reflect, and understand luxury on a deeper level as both an art and an evolving industry.
I want this journal to connect people who care about authentic creation, thoughtful consumption, and meaningful design. The goal is to look beyond the surface and appreciate the values, craftsmanship, and innovation that make luxury worth admiring.
My Perspective
For me, luxury is where creativity, heritage, and innovation meet. It is an ecosystem built on excellence, from the craftsman’s bench to the boutique experience.
Luxury is also about emotion, the harmony between design, craftsmanship, and purpose. True luxury is not created to impress but to express to make us feel something real and lasting.
Written by Shubham Kumar
byshubhamkumar.com


