About Shubham Kumar
I am a student of Sustainable Luxury Management and the founder of byshubhamkumar.com. This journal is dedicated to luxury, sustainability, and craftsmanship.
My journey began with curiosity about how luxury goods are made — how quality, innovation, and precision come together to create something timeless. Over time, that curiosity turned into a study of what makes luxury meaningful today. I now see luxury as a mix of design, responsibility, and purpose.
I write about luxury brands, fashion houses, and craftsmanship, exploring how creativity and sustainability can work together. My interests include jewelry, watches, handbags, ready-to-wear, leather goods, accessories, perfumes, and cosmetics. I also explore experiential luxury such as travel, hospitality, gastronomy, and fine dining.
Beyond products, I look at the broader world of luxury business and culture — including fashion, haute couture, art, heritage, lifestyle, wines, and spirits. I see luxury as more than an industry. It is a culture shaped by creativity, heritage, and responsibility.
My Path
I am pursuing a Master in Management at Audencia Business School in France, specializing in Sustainable Luxury Management. I also hold the Inside LVMH Certificate, which deepened my understanding of how global luxury brands operate and innovate responsibly.
Before my master’s, I worked in digital marketing and brand strategy. That experience taught me how design, storytelling, and data come together to build strong brand experiences. These lessons now shape how I view the future of luxury.
My Vision
I believe the future of luxury depends on transparency, craftsmanship, and emotion. My goal is to gain experience within leading luxury houses and eventually build my own brand that combines Indian heritage, sustainability, and modern innovation.
This site is part of that journey. It is a place to learn, reflect, and share ideas about what makes luxury timeless.